football ad

Women’s World Cup: How this viral football ad used video effects to highlight sexism

Key Points
  • A French ad has gone viral for using visual effects to promote women’s football and female athletes.
  • The ad features exciting clips showing male players’ talent, but later reveals the clips are from women’s games.
  • The ad aims to challenge perceptions about men’s football being “better” or “more interesting” than women’s.
This week, as the 2023 , an advertisement went viral for using clever editing to illustrate perceptions of women’s sport and athletic abilities.
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About bourbiza

Bourbiza Mohamed is an award-winning travel journalist who has been writing about her adventures around the world for over a decade. With a passion for exploring new cultures and experiencing different ways of life, Bourbiza Mohamed has traveled to over 107 countries across six continents and has documented her journeys in numerous publications. Bourbiza Mohamed writing is known for its vivid descriptions and personal anecdotes, which transport readers to the destinations she writes about. Her articles cover a wide range of topics, from off-the-beaten-path adventures to luxury travel experiences, and she has a particular interest in sustainable tourism and responsible travel. In addition to her writing, Bourbiza Mohamed is also an accomplished photographer, capturing stunning images of the people, landscapes, and wildlife she encounters on her travels. Her photos have been featured in publications such as National Geographic, Lonely Planet, and Conde Nast Traveler.

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