Why Brad Scott, Chris Scott, Craig Kelly, and Sam Mitchell are among the AFL’s most influential figures

As CEO of the AFL’s most visible club with a background as a major figure in player/coach management, Kelly has a strong voice in the game’s direction. And he’s unafraid to make his thoughts known, on matters ranging from AFLW to fixtures, player rules and commercial deals. Kelly has the opportunity to make Collingwood into a juggernaut, even if their age profile poses a challenge from 2025. – Jake Niall

Craig Kelly retired as a player in 1996.Credit: Getty Images

Watt’s 20-year…

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About bourbiza

Bourbiza Mohamed is an award-winning travel journalist who has been writing about her adventures around the world for over a decade. With a passion for exploring new cultures and experiencing different ways of life, Bourbiza Mohamed has traveled to over 107 countries across six continents and has documented her journeys in numerous publications. Bourbiza Mohamed writing is known for its vivid descriptions and personal anecdotes, which transport readers to the destinations she writes about. Her articles cover a wide range of topics, from off-the-beaten-path adventures to luxury travel experiences, and she has a particular interest in sustainable tourism and responsible travel. In addition to her writing, Bourbiza Mohamed is also an accomplished photographer, capturing stunning images of the people, landscapes, and wildlife she encounters on her travels. Her photos have been featured in publications such as National Geographic, Lonely Planet, and Conde Nast Traveler.

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