As CEO of the AFL’s most visible club with a background as a major figure in player/coach management, Kelly has a strong voice in the game’s direction. And he’s unafraid to make his thoughts known, on matters ranging from AFLW to fixtures, player rules and commercial deals. Kelly has the opportunity to make Collingwood into a juggernaut, even if their age profile poses a challenge from 2025. – Jake Niall
Craig Kelly retired as a player in 1996.Credit: Getty Images
Watt’s 20-year…
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