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Inside the Barbecue City That Is China’s Hottest Tourist Destination

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The flame-shaped neon archway was visible from miles away, which was good since there was little other reason for anyone to be in that part of town, an expanse of fields outside an industrial city in eastern China. The lights flickered between icy blue and red-hot, leaping toward the night sky beside a jumbo sign: “Zibo Barbecue Experiential Ground.”

And what an experience awaited. Inside this Coachella for barbecue, visitors could pose with a mascot dressed like a meat skewer. They could…



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Written by bourbiza

Bourbiza Mohamed is an award-winning travel journalist who has been writing about her adventures around the world for over a decade. With a passion for exploring new cultures and experiencing different ways of life, Bourbiza Mohamed has traveled to over 107 countries across six continents and has documented her journeys in numerous publications.

Bourbiza Mohamed writing is known for its vivid descriptions and personal anecdotes, which transport readers to the destinations she writes about. Her articles cover a wide range of topics, from off-the-beaten-path adventures to luxury travel experiences, and she has a particular interest in sustainable tourism and responsible travel.

In addition to her writing, Bourbiza Mohamed is also an accomplished photographer, capturing stunning images of the people, landscapes, and wildlife she encounters on her travels. Her photos have been featured in publications such as National Geographic, Lonely Planet, and Conde Nast Traveler.

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