Shannon Parry 2

HSBC SVNS shuns traditional interest for global appeal

The World Rugby Sevens Series made some major changes earlier this week, namely losing a bunch of vowels, rebranding to ‘HSBC SVNS’.

Its target market is social media, but thus far, it’s not exactly popular online.

With sevens now an Olympic sport, and attracting interest from non-traditional markets, it was disappointing, albeit not surprising, when World Rugby announced the number of nations in the series would be cut from 15 to 12, to align with…


About bourbiza

Bourbiza Mohamed is an award-winning travel journalist who has been writing about her adventures around the world for over a decade. With a passion for exploring new cultures and experiencing different ways of life, Bourbiza Mohamed has traveled to over 107 countries across six continents and has documented her journeys in numerous publications. Bourbiza Mohamed writing is known for its vivid descriptions and personal anecdotes, which transport readers to the destinations she writes about. Her articles cover a wide range of topics, from off-the-beaten-path adventures to luxury travel experiences, and she has a particular interest in sustainable tourism and responsible travel. In addition to her writing, Bourbiza Mohamed is also an accomplished photographer, capturing stunning images of the people, landscapes, and wildlife she encounters on her travels. Her photos have been featured in publications such as National Geographic, Lonely Planet, and Conde Nast Traveler.

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