How AusRelief’s Cheryne El Hawat found a solution to food aid embarrassment

When Cheryne El Hawat and her charity AusRelief encountered struggling families who were still reluctant to accept donated food, they found a simple but effective solution: Woolworths bags.

For some people, it is simply a matter of pride. They don’t want their neighbours, family members or children’s school friends to see them unloading boxes of food aid. Putting it in branded supermarket bags lets them “maintain their dignity”.