From ‘hang it in the Louvre’ bangers to the worst World Cup jersey ever

I’m just going to start with this: the 2023 will feature the greatest collection of rugby jerseys ever assembled before the William Webb Ellis Cup, and I won’t hear any arguments against this.

Not even a hint of hyperbole. Every single Rugby World Cup jersey launch has given me something I’ve loved – even the ones that are actually terrible.

But where do they all rank? Who nailed the brief? Who dialled it in from the Riviera?

Well thank you, I’m glad you asked.

But first, a comment on collars. They’re back, baby.

And I say that because from the moment they started…