Father’s Day cards: Australians do it differently

Food-based puns and Bunnings sausage sizzle references are good for Aussie dads, she said. So too are cards that include heartfelt messages.

Loading

“Telling dad that he’s actually your hero. Ten years ago you might not have said that to dad, because relationships were still a bit more closed off,” she said.

“In 2023, if we look at what’s selling out in the market, it’s everything that has a lot of sentiment on it. There’s a lot of consumer testing that goes on behind the scenes,…